文章基本信息

标题：Specific Inter-Cultural Features in On-Line Distribution
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作者：Roman Egger ; Mario Jooss ; Sabine Schmeisser 等
期刊名称：UPGRADE: The European Journal for the Informatics Professional
印刷版ISSN：1684-5285
出版年度：2010
卷号：XI
期号：02
出版社：Council of European Professional Informatics Societies
摘要：Poon’s statement (1993) that "information is the lifeblood of tourism" is certainly one of the most quoted sources in the relevant scientific literature. And not without reason, as tourism proves to be an extremely information-intensive, complex and dynamic industry. At the same time, the Internet has become established as the most important medium of information that users turn to when preparing a journey. If a hotel aims at remaining competitive, a resort to the web – and especially direct marketing via the Internet – is inevitable. It is imperative that the right information is communicated to the pre-defined target group at the right time via the right channel. In this paper, the information search behaviour of leisure travellers is analysed against this background. In addition, the focus is on cultural particularities guests display in preparing their journeys on the web. Hence, taking account of distinctive cultural features to achieve optimum communication with the defined target group is a decisive competitive edge within the hotel trade and has become indispensable given the increasing competitive pressure and the information overload on the Internet