摘要:This study aims at verifying how the municipal public power (re)builds the Germanness discourse of the Marechal Cândido Rondon city, through the analysis of statements and images of the local architecture, present in banners, which are spread in official events promoted in the city. The interest on the subject comes from the need of a historical-social contextualization for the research carried out about the German language teaching in the city, by means of linguistic and educational policies about the mentioned immigration language. However, at this moment, to comprehend the production conditions of the Germanness discourse and its reproduction, it will be used the theoretical support from the French Discourse Analysis, which considers the intrinsic relationships among language, subject, history and ideological power found in the enunciation, in other words, a macro view of the linguistic phenomenon. As a result, it has been verified how the public power uses symbolic and imagery elements that reproduce sense effects to keep a (re)built identity of the city, silencing the other ethnicities also present in the locality.
关键词:Discourse analysis;Germanness;Public power;Marechal Cândido Rondon.;Análise do discurso;Germanidade;Poder público;Marechal Cândido Rondon.