摘要:The new digital culture has dramatically changed many paradigms assumed by native-analog generations. This affirmation is more traumatic in communication and creative subject, because the direct participation of consumer-prosumer on content creation can be understood typical of a generation linked to a new cultural pattern. But, what are axis on which this pattern is structured? What concepts or meanings and what new practices and processes are imposed? What level of impact has these processes on the practices implemented in cultural centers or medialabs? It is expected that new models happen to be defined as a new hybrid reality that generates transfers of virtual to physical, and vice versa in this regard? The answer to these questions, of vital importance in the current context, will reveal us the impact level and influence of the cultural pattern on society, through analysis of axis that make up this new reality.