文章基本信息

标题：Retrato del sujeto receptor. Mariam
本地全文：下载
作者：Marian Núñez Cansado
期刊名称：Historia y Comunicación Social
印刷版ISSN：1137-0734
电子版ISSN：1988-3056
出版年度：2014
卷号：18
页码：827-836
DOI：10.5209/rev_HICS.2013.v18.44368
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：Over the years the concept has been modified recipient subject closely linked to changing paradigms in psychology. New advances have forced redirect both strategies as research methodologies. Evolution has not led to the invalidation of previous theories but rather the extension or supplementation of knowledge of the subject.
关键词：Neuropsicología;receptor;publicidad;conductismo;cognitivismo
其他关键词：Neuropsychology;receiver;advertising;behaviorism.