文章基本信息

标题：Lucro líquido do franqueado: um sinal para a escolha de franquia em época de crise
本地全文：下载
作者：María Esther Calderon Monge ; Pilar Angelica Huerta
期刊名称：RAE - Revista de Administração de Empresas
印刷版ISSN：2178-938X
出版年度：2015
卷号：55
期号：6
页码：688-698
语种：Spanish
出版社：RAE - Revista de Administração de Empresas
摘要：This paper adopts the perspective of Theory of Signals to discuss how someone starting a business as a franchisee for the first time can choose a suitable franchise brand. The aim was to analyze the relationship between certain signals sent by the franchisor and the choice of a franchise brand by the prospective franchisee. Using panel data, we found that the effects of macroeconomic variables in Spain for the 2006-2013 crisis period influenced franchisees’ net income, which thus became a relevant signal in their process of choosing a franchise brand to start a business
关键词：Distribution channel, franchising, signaling, panel data, franchisee;Canal de distribución, franquicia, señales, datos de panel, franquiciado;Canal de distribuição, franquia, sinais, dados de painel, franquead