文章基本信息

标题：Dos efeitos fortes à hipótese de percepção do efeito de terceira pessoa: uma verificação empírica
本地全文：下载
作者：Edson Dalmonte
期刊名称：Contemporanea : Revista de Comunicação e Cultura
印刷版ISSN：1806-0269
电子版ISSN：1809-9386
出版年度：2009
卷号：4
期号：1
语种：Portuguese
出版社：Universidade Federal da Bahia
摘要：A review of the concept of communication effects studies is carried out, by examining the renewal of these studies in the US tradition. Two hypotheses are presented: 1) the hypothesis of the perception of the third person effect, which emphasizes that a person, when asked about the media negative effects, attri¬butes to others the possibility of being affected; 2) the hypothesis that, when someone perceives the possibility of presumed effects, the person takes a positive attitude to control over media content. These hypotheses were empirically tested with the application of 214 questionnaires, analyzed by the statistical program SPSS. The data confirmed the hypotheses.
关键词：Teorias da comunicação;Efeitos;Efeito de terceira pessoa