文章基本信息

标题：SERVQUAL on Brand Image and Relationship Equity
本地全文：下载
作者：Pebi Kurniawan ; Iwan Sidharta
期刊名称：International Review of Management and Marketing
电子版ISSN：2146-4405
出版年度：2016
卷号：6
期号：4
页码：866-871
语种：English
出版社：EconJournals
摘要：The purpose of this study is to determine the effect on the service quality toward brand image and the development of customer relationship. The object of research is the Umrah services in Bandung. The total respondents of this study are 187 people with proportional random sampling technique. Exploration research methods used Structural equation modeling (SEM) partial least square (PLS). The results showed that service quality was proven to give impact on equity relationship and brand image of the Umrah services. This implies that in order to improve the relationship equity Umrah services need to improve service quality and brand image so that companies can obtain optimal benefit. Keywords: service quality, brand image, relationship equity. JEL Classifications: M21, M31
其他摘要：The purpose of this study is to determine the effect on the service quality toward brand image and the development of customer relationship. The object of research is the Umrah services in Bandung. The total respondents of this study are 187 people with proportional random sampling technique. Exploration research methods used Structural equation modeling (SEM) partial least square (PLS). The results showed that service quality was proven to give impact on equity relationship and brand image of the Umrah services. This implies that in order to improve the relationship equity Umrah services need to improve service quality and brand image so that companies can obtain optimal benefit. Keywords: service quality, brand image, relationship equity. JEL Classifications: M21, M31