文章基本信息

标题：An Investigation into the Consumers’ Sensitivity of the Logistics Efficiency
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作者：Karim Garrouch ; Mohamed Nabil Mzoughi ; Ichrak Ben Slimane 等
期刊名称：International Journal of Business Administration
印刷版ISSN：1923-4007
电子版ISSN：1923-4015
出版年度：2011
卷号：2
期号：2
页码：p114
语种：English
出版社：Sciedu Press
摘要：This research’s objective is to verify the relationships between the consumer’s perception of logistics' efficiency, satisfaction and behavioral intention. The logistic components perceived by the consumer were identified by a qualitative research. A questionnaire was conducted nearby 290 participants in order to check the impact of loyalty and mood on the sensitivity to the logistic function’s efficiency and the influence of the latter on satisfaction and the patronage intention. Results show that the sensitivity to logistics efficiency is found to be three dimensional. It is subdivided into sensitivity to merchandising, availability of products and associated information, logistical sensitivity at the department level and logistical sensitivity at the tills level. This research found that loyal consumers are less sensitive to logistics efficiency. The latter is positively influenced by shopper’s mood. Satisfaction and patronage intention are influenced only by the logistical efficiency at the tills level.