摘要:This article gives the way for hermeneutic analysis of cultural context - the study of the process of interpretation of media texts, cultural and historical factors influencing the views of the agency / author on the media text. The hermeneutical analysis suggests media text comprehension through comparison with historical, cultural tradition and reality; penetration of its logic; through comparison of media images in historical and cultural context by combining historical, hermeneutical analysis of the structural, plot, ethical, ideological, iconographic / visual, media stereotypes and analysis of media text characters. Example of this hermeneutic analysis of cultural context is analysis the media texts about the life of famous publicist Yaroslav Galan (1902-1949). An analysis of this kind of media texts, in our opinion, is particularly important for media literacy education of future historians, culture and art historians, sociologists, linguists, psychologists and educators.