文章基本信息

标题：The Mechanism of “Big Data” Impact on Consumer Behavior
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作者：Zilong Fang ; Pengju Li
期刊名称：American Journal of Industrial and Business Management
印刷版ISSN：2164-5167
电子版ISSN：2164-5175
出版年度：2014
卷号：04
期号：01
页码：45-50
DOI：10.4236/ajibm.2014.41008
语种：English
出版社：Scientific Research Publishing
摘要：The growth of the network data is beyond the processing capacity of the existing IT infrastructure. At the same time, “big data” is also a major influence on consumer’s behavior. C2C e-commerce consumption pattern is experiencing a vigorous development time of the electronic commerce in China. Because of its low threshold of setting up a shop which is occupying less money, low operating costs and obvious price advantages, low-income groups are welcome to this pattern. In case, this article analyzed the influence from five aspects: consumer behavior in security system, information search, recommendation system, credit system, virtual experience.
关键词：C2C E-Commerce; Big Data; Consumer Behavior