文章基本信息

标题：COMPARATIVE ANALYSIS OF THE TOURIST ACTIVITY AT THE LEVEL OF SOUTH-WEST OLTENIA REGION
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作者：Budica, Bogdan ; Budica-Iacob, Adrian Florin
期刊名称：Management and Marketing Journal
印刷版ISSN：1841-2416
出版年度：2015
卷号：XIII
期号：1
页码：228-235
出版社：University of Craiova, Faculty of Economics and Business Administration
摘要：The goal of this paper was to conduct a thorough analysis on the tourist activity at the level of South-West Oltenia Region. Thus, the instruments used to fulfill this task were the indicators of the tourist activity, such as: the number of arrivals, number of guest nights, number of tourist accommodations or the number of bedplaces/days. I used for this analysis broader intervals of time: 1990-2000 and 2000-2014 – in order to better observe the variations of each of these indicators. Moreover, I also wanted to sketch out the strategy for the development of tourism in this region and so I pointed out the central objective as well as the priorities that are to be addressed so that the implementation of the general strategy could be effective.
关键词：tourist activity; number of arrivals; number of overnight stays; strategy; objective