文章基本信息

标题：Infrastructure improvement as the direction of social marketing in the conditions of innovative enterprises and territories development
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作者：А.S. Teletov ; О.N. Sumina ; N.Yе. Kosolap 等
期刊名称：Marketing ì Menedžment Innovacìj
印刷版ISSN：2218-4511
出版年度：2012
期号：3
页码：39-47
语种：Ukrainian
出版社：Sumy State University
摘要： Article is devoted to learning problem of different economic subjects interaction in the sphere of social marketing. The concept of social infrastructure and its components is specified. Recommendations for formation the effective social infrastructure with participation of industrial enterprises are offered.
关键词：social marketing; social infrastructure; socio-economic development; industrial enterprise; socially oriented business