文章基本信息

标题：Features and prospects of tourist services marketing in Ukraine
本地全文：下载
作者：А.S. Teletov ; N.Y. Kosolap
期刊名称：Marketing ì Menedžment Innovacìj
印刷版ISSN：2218-4511
出版年度：2012
期号：1
页码：21-34
语种：Ukrainian
出版社：Sumy State University
摘要： The article is devoted to solving problems of tourist route planning with the use of marketing technologies. It also deals with the purpose of marketing in tourist industry and quality model of tourist services. The article touches the decision-making model in tourist product development as well. Besides the project of historical tourist route to EURO-2012 is presented.
关键词：marketing of services; marketing in tourist industry; tourist product; tourist route; EURO-2012