文章基本信息

标题：Advert for higher education
本地全文：下载
作者：А.S. Teletov ; N.V. Provozin
期刊名称：Marketing ì Menedžment Innovacìj
印刷版ISSN：2218-4511
出版年度：2011
期号：2
页码：53-64
语种：Ukrainian
出版社：Sumy State University
摘要： The article discusses the features advertising higher education institution. The analysis results of marketing research students for their choice of institutions and further study. Principles of the advertising campaign on three levels: the university, the faculty, the separate department.
关键词：marketing education; marketing of educational services; communication in the education system; marketing research universities; the marketing activities of universities; the advertising campaign of the university