文章基本信息

标题：Process pedagogical approaches – a tool to reach target groups of universities
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作者：Martina Ferencová, Jana Jurková
期刊名称：Polish Journal of Management Studies
印刷版ISSN：2081-7452
出版年度：2012
期号：2208
页码：11
出版社：Faculty of Management, Czestochowa University of Technology
摘要：The article deals with classical and innovation methods used in pedagogical process at universities and their influence on development of capabilities of graduates of faculties. Capabilities which students obtain in education process complete their professional profile and can be helpful in ensuring their employability in the labour market. Therefore it is very important to promote process-oriented pedagogical approaches as a specific tool of marketing mix of universities and innovation methods as an integral part of this tool. The use of modern teaching methods is a sign of significant competitive advantage nowadays . Universities should pay attention to examining opportunities to streamline the tools of communication policy in their promotion. Responses to new forms of marketing communication presenting new process-oriented pedagogical approaches can also help universities with redefinition of their target audiences.