文章基本信息

标题：Organizational culture modeling
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作者：Ghinea, Valentina Mihaela ; Bratianu, Constantin
期刊名称：Management & Marketing
印刷版ISSN：1842-0206
出版年度：2012
卷号：7
期号：2
出版社：Economic Publishing House
摘要：The purpose of this paper is to present a conceptual analysis of organizational culture modeling in the framework of system dynamics. Tom Peters and Robert Waterman demonstrated through their seminal research that organizational culture constitutes one of the most important key success factors in any company trying to achieve excellence in its business. Organizational culture is a strong nonlinear integrator of the organizational intellectual capital acting especially on the emotional knowledge field, and contributing significantly to the motivation of employees. Modeling organizational culture is a challenge due to its complexity and nonlinear phenomena.
关键词：integrator; modeling; organizational culture; system dynamics.