文章基本信息

标题：CONSIDERATIONS REGARDING BEHAVIOR AND STRATEGIC ORIENTATIONS OF ROMANIAN RETAILERS DURING THE ECONOMIC CRISIS
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作者：Nistorescu, Tudor ; Puiu, Silvia
期刊名称：Management and Marketing Journal
印刷版ISSN：1841-2416
出版年度：2011
卷号：IX
期号：2
页码：183-194
出版社：University of Craiova, Faculty of Economics and Business Administration
摘要：The paper presents the results of an empirical research having as a goal the identification of Romanian retailers’ behavior during the crisis and the establishment of the strategic alternatives that could be followed in conditions of uncertainty regarding the future evolutions of this sector. The research has at its basis an investigation realized on a representative sample at a national level. Starting from a few hypotheses, we propose to find some correlations between phenomena, facts and indicators related to Romanian retail sector, the research leads to highlighting some strategic options regarding prices, costs, the assortment, financial sources, etc.
关键词：strategic options; retail; retailers’ behavior; assortment