文章基本信息

标题：Hollow marketing and nongredients: A new marketing approach by food industries in advertising
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作者：Nima S. Salami
期刊名称：Westcliff International Journal of Applied Research
电子版ISSN：2572-7176
出版年度：2018
卷号：2
期号：1
页码：69-76
DOI：10.47670/wuwijar201821NSS
语种：English
出版社：Westcliff University
摘要：Many firms that are selling food products, are hoping to get more of customers’ attention, and increase their sales by new marketing strategies. Informing customers about ingredients and health claims look normal but advertising the things that can’t inherently and naturally exist in their food, or “nongredients,” are new practices that have been termed in this paper as “hollow marketing.” This paper explains this new phenomenon, and its possible economic and social outcomes.