文章基本信息

标题：Osterwalder’s business model canvas: Its genesis, features, comparison, benefits and limitations
本地全文：下载
作者：Donovan A. McFarlane
期刊名称：Westcliff International Journal of Applied Research
电子版ISSN：2572-7176
出版年度：2017
卷号：1
期号：2
页码：24-27
DOI：10.47670/wuwijar201712DAMC
语种：English
出版社：Westcliff University
摘要：This essay is a brief exploration of Osterwalder’s Business Model Canvas. The author discusses the genesis of the Business Model Canvas, the unique features of the approach of the Business Model Canvas, and then compares the Business Model Generation to other business model approaches. Finally, the benefits and/or limitations of using Osterwalder’s business model canvas in the context of the author’s organization – a higher education organization, are examined.