文章基本信息

标题：Our second article in the series on war for the public mind, command and leadership, challenges in Guyana, management control, and the origins of the Peruvian Air Force
本地全文：下载
作者：Jorge Serafin
期刊名称：US Air Force Journal of the Americas
电子版ISSN：2639-801X
出版年度：2019
卷号：1
期号：3
页码：172-173
语种：English
出版社：Air University Press
摘要：In this edition of the USAF Journal of the Americas, we continue with the second article in the series by Mr. Nuño Rodríguez, political scientist and analyst, on “The War for the Public Mind”. In the first article, “Propaganda,” which we published in our previous edition, Rodríguez explained how fake news has been used in international relations through the ages. In this edition, his article “Molding Public Opinion” focuses on the emergence of mass society, which was a turning point in the need to guide the population by new parameters. He continues detailing how the transformation of sparsely populated agrarian societies into concentrated industrial societies meant a change in the nature of human beings and society itself. The need to readjust relations between rulers and governed implied the need for an agreement between both parties. Control could no longer be exercised through coercion; thus the age of control by suggestion was born. The governed had to be convinced to follow the parameters set by the rulers. For this, Rodriguez explains that the media opened a door into the mind of each individual, turning them into a new social entity, the audience. He concludes by stating that the use of propaganda, persuasion and proto psychology, was decisive in converting mass society into manipulable democratic societies that did not jeopardize the power of elites.