文章基本信息

标题：Research on the General Algorithm and Benefit of Real-Time Positioning Advertising System—Based on the Use of 5G Base Station Data
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作者：Wei-Min Cheng ; Sheng-Ming Wang
期刊名称：Future Internet
电子版ISSN：1999-5903
出版年度：2021
卷号：13
期号：8
页码：187
DOI：10.3390/fi13080187
语种：English
出版社：MDPI Publishing
摘要：Due to the limitations of mobile phone positioning technology in the past, it is difficult for an advertising system to obtain users’ locations. Although there are many advertising delivery ideas in the market, time and location-based advertising delivery system have not been able to meet the delivery needs of advertisers. This study investigates various time and location-based advertising needs in the market and finds a universal data processing model that can quickly organize user positioning data from telecom base stations into screening information. It helps us to find specific audiences and to deliver advertisements to target audiences quickly. This study evaluated various advertising scenarios’ effectiveness and explained why there is a performance gap usually between five to ten times worse compared to the past. This study discusses the problems encountered when implementing the advertising system and how to improve them. This study also examines advertising interaction methods based on 5G features, business cooperation and profit splitting with telecom operators, and more diversified data application orientations and possibilities such as market surveys, urban traffic, security issues, and epidemic prevention. The future challenge is to develop footprint tracking technologies based on 5G and provide smart cities with lives-protecting or cost-saving solutions.