文章基本信息

标题：Beyond Journals—Visual Abstracts Promote Wider Suicide Prevention Research Dissemination and Engagement: A Randomized Crossover Trial
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作者：Adam S. Hoffberg ; Joe Huggins ; Audrey Cobb 等
期刊名称：Frontiers in Research Metrics and Analytics
电子版ISSN：2504-0537
出版年度：2020
卷号：5
DOI：10.3389/frma.2020.564193
语种：English
出版社：Frontiers Media S.A.
摘要：Background: Many academic institutions and journals disseminate research through social media to increase accessibility and reach a wider audience. “Visual ” are well-suited for social media dissemination, and have been adopted by some as a novel approach to increase engagement with academic content. Visual are a visual representation of key methods and findings from a traditional peer-reviewed publication. This study expands on previous research by examining the impact of visual compared to traditional text to disseminate research produced in a national research center focused on preventing Veteran suicide.Methods: A prospective, randomized crossover design was utilized to compare Twitter posts with a visual to those with a simple screen grab of the PubMed (n = 50 journal publications). Outcomes were measured using native Twitter Analytics to track impressions, retweets, total engagements, and link clicks about 28 days post-tweet, and Altmetric It to track additional alternative metric outcomes.Results: Visual tweets were associated with a significantly higher number of impressions (p lt; 0.001), retweets (p lt; 0.001), and link clicks (p = 0.02) compared with text tweets.Conclusions: In line with results from prior studies, we found that visual resulted in significantly greater research dissemination and social media engagement via retweets and link clicks compared with text tweets. These findings provide further evidence that visual increase awareness and readership of journal publications, and that Twitter is an effective platform for research dissemination beyond the traditional academic researcher audience. Implications highlight the importance of social media for suicide prevention advocates, Veteran health researchers and other stakeholders to communicate research findings.