文章基本信息

标题：Augmented Reality for Wine Industry: Past, Present, and Future
本地全文：下载
作者：Michalis Vrigkas ; Georgios Lappas ; Alexandros Kleftodimos 等
期刊名称：SHS Web of Conferences
印刷版ISSN：2416-5182
电子版ISSN：2261-2424
出版年度：2021
卷号：102
页码：1-8
DOI：10.1051/shsconf/202110204006
语种：English
出版社：EDP Sciences
摘要：In this paper, we study the concepts, materials, tools, and applications that constitute what we call augmented reality (AR) for the wine industry. A comprehensive review of what are the basic multimedia content for constructing successful AR applications for wine products is given. To this end, we provide a detailed analysis of how AR technology is used to create augmented “live” wine labels, and how digital storytelling has revolutionized wine products marketing. Also, we describe the use of AR technology to promote winemaking companies to influence consumer preferences. Finally, we report the characteristics of future research directions and some open issues and challenges on using AR for wine product promotion.