摘要:Pollitt and Hupe have identified the emergence of “magic concepts” in public administration and policy. These concepts are seductive but do not solve – and often render invisible – important policy challenges. In highlighting the role of magic concepts, Pollitt and Hupe demonstrate the importance of linguistic battles within the bureaucracies. In this paper we examine the emergence of magic concepts in the context of the Australian National Disability Insurance Scheme. We analyze semi-structured interviews with policymakers to elucidate their use of magic concepts – for example, the new NDIS regulatory body – for addressing implementation challenges in the NDIS. This paper examines implementation of the NDIS through the application of Pollit and Hupe’s “magic concepts” to a context-specific case. We argue that paying attention to where magic concepts emerge is critical – they can alert us to areas that require further inquiry and where problems are emerging in governance, practice, and policy implementation.