文章基本信息

标题：Brand Image Design of Gumuge Mangtuan Paper
本地全文：下载
作者：Li Ren ; Lingling Xu
期刊名称：Art and Design Review
印刷版ISSN：2332-1997
电子版ISSN：2332-2004
出版年度：2021
卷号：9
期号：1
页码：80-89
DOI：10.4236/adr.2021.91007
语种：English
出版社：Scientific Research Publishing
摘要：The purpose of this paper is to introduce the brand of “gumuge” mangtuan paper. The purpose of this research is to focus on the inheritance and development of mangtuan paper, and actively treat this ancient technology from the perspective of protection and rescue, so as to promote and expand it in the process of civilization in the new century. The research method is to integrate the characteristics of traditional handmade process into the design concept in detail, combine the production process of mangtuan paper with the local national culture, and design and create the brand image and logo of gumuge mangtuan paper. The logo is composed of a variety of design elements, which comes from the patterns, colors and artistic forms of the ethnic minorities in mangtuan village, making the national craft brand concrete. The next step is to carry out VI creative design for the brand image and extend a series of derivatives to promote consumers’ understanding of ancient crafts in various ways.
关键词：Dai Nationality;Intangible Cultural Heritage;The Papermaking Handicraft;Mangtuan Paper