文章基本信息

标题：Reality of Applying Marketing Mix of Vietnamese Mobile Telecommunication Service Enterprises
本地全文：下载
作者：Nguyen Thi Nhung ; Vu Hong Nhung ; Hoang Hai Ninh 等
期刊名称：Business and Economic Research
印刷版ISSN：2162-4860
出版年度：2020
卷号：10
期号：2
页码：197-212
DOI：10.5296/ber.v10i2.16983
语种：English
出版社：Macrothink Institute, Inc.
摘要：The group of authors researched the application of Marketing – mix strategy of Vietnam mobile telecommunications enterprises through surveying 300 customers who are using telecommunications services of Viettel, VNPT, and Mobi Fone. After that, the group offered different solutions to improve the marketing-mix efficiency of Vietnam’mobile telecommunications enterprises in the contexr of extensive and complex integration.
关键词：Marketing-mix; Vietnamese mobile telecommunications enterprise