文章基本信息

标题：Inspiration Exploring for Entrepreneurs through Case Analysis on the Development of the Big Issue
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作者：Shihan Lin
期刊名称：Universal Journal of Industrial and Business Management
印刷版ISSN：2332-3310
电子版ISSN：2332-3329
出版年度：2017
卷号：5
期号：2
页码：23-27
DOI：10.13189/ujibm.2017.050201
语种：English
出版社：Horizon Research Publishing
摘要：This paper concerns the analysis of the development of The Big Issue magazine and its founder called John Bird. Discussing why and how The Big Issue succeeds from the internal and exterior factors in terms of the personality of John Bird, the supporting power, and how John Bird fits with the traditional notion of entrepreneurship. What is more, the aim of analyzing the development of The Big Issue is to give entrepreneurs inspiration on starting a new business.
关键词：Entrepreneurship;the Big Issue;Factors