文章基本信息

标题：Factors Affecting Customer Satisfaction of Mobile Services in Yemen
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作者：Hashed Ahmed Nasser. M ; Hashed Ahmed Nasser. M ; Salniza Bt Md. Salleh 等
期刊名称：American Journal of Economics
印刷版ISSN：2166-4951
电子版ISSN：2166-496X
出版年度：2012
卷号：2
期号：7
页码：171-184
DOI：10.5923/j.economics.20120207.03
语种：English
出版社：Scientific & Academic Publishing Co.
摘要：The aim of this study is to find out the customer’s satisfaction with Yemeni Mobile service providers. This study examined the relationship between perceived quality, perceived value, customer expectation, and corporate image with customer satisfaction. The result of this study is based on data gathered online from 118 academic staff in public universities in Yemen. The study found that the relationship between perceived value, perceived quality and corporate image have a significant positive influence on customer satisfaction, whereas customer expectation has positive but without statistical significance.
关键词：Perceived Quality; Perceived Value; Customer Expectation;Corporate Image; Customer Satisfaction; Mobile Service Providers in Yemen