文章基本信息

标题：Innovativeness of Residential Care Services in Poland in the Context of Strategic Orientation
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作者：Joanna Ejdys ; Joanna Ejdys
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2015
卷号：213
页码：746-752
DOI：10.1016/j.sbspro.2015.11.461
语种：English
出版社：Elsevier
摘要：AbstractThe objective of this study was to examine existing relationships between three constructs of strategic orientation: (i) marketing; (ii) learning and (iii) entrepreneurial orientation and innovativeness level of residential care units in Poland. The data used to achieved research goal of the study was drawn from 115 residential care. A survey method was used to collect data. Research confirmed the existing statistically significant positive relationships between entrepreneurial orientation (EO) and innovativeness (OI) and between marketing orientation (MO) and innovativeness. Regression analysis showed that relation between learning orientation (LO) and innovativeness level of residential care services is statistically insignificant.
关键词：Residential care;Innovativeness;Strategic orientation;Marketing orientation;Learning orientation;Entrepreneurial orientation.