文章基本信息

标题：Development of Mass Media in Kazakhstan
本地全文：下载
作者：Magulsim Zhanabekova ; Magulsim Zhanabekova ; Saule Barlybayeva 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2014
卷号：159
页码：512-516
DOI：10.1016/j.sbspro.2014.12.415
语种：English
出版社：Elsevier
摘要：AbstractGlobal integration process influenced the development of technologies and the extension of the information industry around the world. Due to technological innovations borders of delivering information between sectors of traditional systems of mass communication are changing. This process will lead to the creation of new mass media systems. In the space of extending mass communication sphere the press and broadcasting are considered as the “old”, traditional mass media, the appearance of new channels of delivering information and the information, based on a digitalization, are defined as the “new media”. Global distribution of information and communication creates opportunities for free communication at different levels: vertical, horizontal, network, mass and individual. Models of change of media systems in Kazakhstan and abroad become similar, and the tendency of globalization plays an important role in this process. It is difficult to distinguish the mass and personal form of communications. But the consumption of new media has more individual and interactive character.
关键词：digitalization;interactive;implication;new media;blog sphere;dynamic root