文章基本信息

标题：The Implication of Personal Selling Strategies in Motivation, Approaches and Good Grooming
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作者：Julie Ann C. Ocon ; Julie Ann C. Ocon ; Magdalena G. Alvarez 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2014
卷号：155
页码：53-57
DOI：10.1016/j.sbspro.2014.10.255
语种：English
出版社：Elsevier
摘要：AbstractThis study focuses on the use of strategies in motivation, approaches and good grooming in the personal selling of cosmetic products. The descriptive-purposive method of research was used; One Way Analysis of Variances statistic interpreted the correlates of personal selling strategies on motivation, approaches and good grooming. It showed that the use of strategies in motivation, approaches, and good grooming are significantly correlated. The questionnaire was validated to 12 respondents from consumers and sellers of cosmetics and floated to 140 respondents of four selected retail outlets that sell facial cosmetic products in Santiago City, Philippines. It is expected that the strategic personal selling model plan for effective salesmanship will be proposed.
关键词：Personal selling;motivation;approaches;good grooming;strategies on personal selling