文章基本信息

标题：The Snop Effect in the Consumption of Luxury Goods
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作者：Ergin Uzgoren ; Ergin Uzgoren ; Taner Guney 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2012
卷号：62
页码：628-637
DOI：10.1016/j.sbspro.2012.09.105
语种：English
出版社：Elsevier
摘要：AbstractDespite the global crisis in the world the importance of the consumption of luxury goods is not reduced. This situation mak es the examination of the various aspects of the consumption of luxury goods interesting. In this study, we primarily fo cused on the definition and effects related to the consumption of luxury goods in general theoretical framework. Then one of the effects of commodity price increases, which decreases the accessibility of the individual to increase the consumption of luxury goods, which expresses the snop effect is studied in detail. In this study, basic elements of a consumer's consumption of goods as a result of snop effects are taken into account, and also a monopoly firm's strategies to meet the snop goods demand is tried to be evaluated.
关键词：Luxury goods;snob effect;consumption;goods;consumer