文章基本信息

标题：Research on the Influence of Social Media Information on Consumers’ Purchase Intention
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作者：Bing Xu ; Yinong Chen ; Yanqun Qin 等
期刊名称：MATEC Web of Conferences
电子版ISSN：2261-236X
出版年度：2017
卷号：139
页码：1-4
DOI：10.1051/matecconf/201713900109
语种：English
出版社：EDP Sciences
摘要：In addition to the channels of information, the information itself will also affect the intention of consumers to purchase. This paper extends para-social interaction (PSI) theory to the social media environment, and studies the influence of the information itself through it. Through the data analysis, we found that openness and interactivity of information have a positive impact on the purchase intention of consumers, but interactivity of information has a direct negative impact on consumers’ purchase intention. The result has great significance on the theory and strategy of marketing.