文章基本信息

标题：Consumers attribute analysis of economic hotels: An exploratory study
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作者：Edgard Monforte Merlo ; Iraci de Souza Joatilde
期刊名称：African Journal of Business Management
印刷版ISSN：1993-8233
出版年度：2011
卷号：5
期号：21
页码：8410-8416
DOI：10.5897/AJBM10.250
语种：English
出版社：Academic Journals
摘要：Service sector represents nearly 50% of Brazilian GNP in a sector which hotel industry has had a lot of changes as the entrance of international competitors. The objective of this article is to identify which attributes of low price hotel segment was more valuated causing more consumer´s satisfaction. For this reason an exploratory research using a structured questionnaire with pre selected attributes was conducted. After the results were discussed using a focus group. The research shows that there were three main valued attributes of low price hotels: cleanness, silence in rooms and conditioning air, all the attributes were directly associated with tangibles aspects, the qualitative study suggests some additionally aspects as internet access and facilities.
关键词：Brazilian economic hotels; hotel management; consumer behavior